01. Optimise your site's performance:
Imagine your website is a physical store. If the doors are slow to open or the aisles are cluttered, customers will leave. The same applies to your e-commerce site: a fast and smooth user experience is crucial. Focus on:
Page speed: every second counts. Slow loading times can lead to a high bounce rate, meaning you’re losing potential customers before they even see your products.
Mobile experience: most people shop on their phones. Make sure your site is fully responsive and easy to navigate on any device.
We specialize in UX/UI design, creating websites that provide an engaging digital experience.
02. Improve the user experience (UX):
A great user experience involves a simple and intuitive journey from browsing to checkout. Make it easy for your customers to find what they want and complete their purchase.
Clear navigation: are your product categories logical? Use clear labels and a straightforward menu.
Intuitive product pages: our experience has taught us that clear, compelling messaging on high-converting product pages that align with your brand are the key!
Optimized checkout process: simplify your checkout process, make it easy for the user! Only ask for the essential information and offer multiple payment options.
03. Don’t forget to be brand-consistent:
Consistent brands earn 20% more revenue than those that don't take consistency seriously. Consistency makes brands appear more professional, organized, and serious.
Consistent branding creates recognition and trust, leading to more clicks on search results and, therefore, more engagement. Greater engagement and more clicks are positive signals (of trust) for search engines.
04. Your e-commerce design is really important:
Customers affirm 94% of first impressions are linked to design, with 75% of consumers admitting to judging the credibility of a business based on the design of its website.
If you want users to make purchases on your website, don't forget to give them confidence to do so. 19% of people abandon their online shopping carts because they didn’t trust the site with their credit card information.
Want to get your store ready with Portinos’ team?
The holiday season is a huge opportunity, and we have the tools and expertise to help you maximize it. Our team has executed lots of large-scale marketing projects for global brands like Microsoft, Pedidos Ya and Arcor. We blend creativity and technology to deliver high-impact digital experiences. Don't leave sales on the cart this holiday season!
Let's discuss how we can create a retail ecosystem with product pages, tailored experiences, and results driven by branding and analytics. Book a 15-minute 100% free call with our team!
