Branding Bará​

Bará approached Portinos with the need to elevate their brand as the company prepared to expand into new product lines and markets. Although they had begun developing their brand internally, they lacked a professional identity system and cohesive strategy.​

One of their main challenges was how to clearly separate and communicate with two distinct audiences: end consumers interested in decorative home products, and construction professionals seeking technical solutions for large-scale projects. The absence of visual hierarchy, segmentation, and unified messaging risked creating confusion and limiting their growth potential.​

To support its vision, Bará required a complete rebranding, including a brand-new logo, identity development, and the creation of a system flexible enough to evolve with its business.​

Bará’s renewed brand identity now fully reflects its architectural roots and minimalist vision. From strategy to execution, the repositioning aligned every touchpoint with their dual audience — end consumers and the construction sector.​

• Clear segmentation between B2B and B2C audiences​.
• New logo, sub-brand, and visual identity successfully implemented​.
• Brand rollout across website, catalogs, packaging, and social channels​.
• Positive internal reception and client feedback following the relaunch.

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