Brand Identities

Human Divine Project

Human Divine is a coaching brand by Rocío Posadas that blends Human Design with digital commerce. With no prior brand or web presence, Rocío turned to Portinos to create it all — from name and identity to a fully custom e-commerce site. In just 10 weeks, we delivered a polished, intuitive platform that feels personal, powerful, and ready to scale.

Screens of multiple product pages from the Furry Friends e-commerce website displaying various pet products.

Overview

The challenge

After years leading marketing at Microsoft, Rocío Posadas set out to launch Human Divine, her own Human Design coaching business. Starting from scratch, she needed a full brand identity and an e-commerce website — all within 10 weeks.

Beyond building trust in a competitive and often visually underwhelming niche, the challenge was to create a polished online presence that reflected the spiritual depth of her services, allowed users to easily explore Human Design content, and offered a smooth purchase experience for personalized reports and readings.

Our solution

Brand Strategy & Visual Identity

We led Rocío through a deep brand discovery process, presenting moodboards, naming options, logo explorations, tone of voice exercises, and a full visual identity system — including typography, color palette, iconography, AI-generated illustrations, and social media applications. The final identity felt like a true extension of her personality and purpose. A comprehensive brand manual was delivered to support consistency across all touchpoints.

Custom E-Commerce Experience

Built on Webflow, the e-commerce site allows users to purchase personalized Human Design reports and readings with ease. We developed clear product pages, streamlined checkout flows, and success messages that reflected the brand’s personality. To support a secure and intuitive buying process, we integrated Stripe for fast, reliable payment handling — ensuring a frictionless experience for both the client and her audience.

Unique Visuals & UX/UI Design

To differentiate the brand, we created custom AI-generated goddess illustrations — one for each Human Design energy type (Generator, Manifestor, Manifesting Generator, Projector, Reflector). These visuals added symbolic depth and helped elevate the brand’s appeal. The website design process included sitemap planning, UX wireframes, and high-fidelity Figma prototypes tested internally and with the client. We also developed a UI Kit aligned with the brand manual to maintain visual consistency across the Webflow build.

Results

Human Divine gained momentum from launch, converting early visitors into paying customers and establishing a credible digital presence in a competitive niche.

Key Metrics:

2,000+ new users in the first months.
2m 27s average session duration, signaling high engagement.
Early sales across personalized reports and readings.
Top traffic sources: direct visits, referrals, and organic social.
Global reach: steady traffic from the U.S., Argentina, and Spain.

Client

Human Divine Project

Date

2024

Timeline

10 weeks

Services

Design | Development | Account

Teams

Design | Development | Account

Tools

Webflow | Figma | Stripe | Canva | InDesign

website

View project

Hear what our clients have to say

Rocío Posadas

Human Design Specialist & Energy Coaching

Working with this agency has been one of the greatest gifts in the journey of bringing Human Divine Project to life. From the very first moment — when all I had was a dream and a vision — they became my extended team, my creative allies, and the safe space where ideas could fly freely. They held me through every phase of the process: from liberating brainstorming sessions to co-creating moodboards that captured the soul of the project, and finally, delivering a branding kit, website, and social media assets that exceeded my expectations in terms of quality, creativity, and excellence. But beyond the deliverables, what made this collaboration so special was the way they infused life and soul into my vision. Thanks to their support, guidance, and unwavering belief in the project, I found the courage to take the leap into the unknown — knowing they were the net that held me.Today, Human Divine Project has wings, and much of that is thanks to their dedication, heart, and creative mastery. I couldn’t have asked for better partners on this path.

Human Divine Project

Overview

The challenge