Brand Identities
Human Divine Project
Human Divine is a coaching brand by Rocío Posadas that blends Human Design with digital commerce. With no prior brand or web presence, Rocío turned to Portinos to create it all — from name and identity to a fully custom e-commerce site. In just 10 weeks, we delivered a polished, intuitive platform that feels personal, powerful, and ready to scale.


Overview
Human Divine is a coaching brand by Rocío Posadas that blends Human Design with digital commerce. With no prior brand or web presence, Rocío turned to Portinos to create it all — from name and identity to a fully custom e-commerce site. In just 10 weeks, we delivered a polished, intuitive platform that feels personal, powerful, and ready to scale.
The challenge
After years leading marketing at Microsoft, Rocío Posadas set out to launch Human Divine, her own Human Design coaching business. Starting from scratch, she needed a full brand identity and an e-commerce website — all within 10 weeks.
Beyond building trust in a competitive and often visually underwhelming niche, the challenge was to create a polished online presence that reflected the spiritual depth of her services, allowed users to easily explore Human Design content, and offered a smooth purchase experience for personalized reports and readings.
Our solution
Brand Strategy & Visual Identity
Custom E-Commerce Experience
Unique Visuals & UX/UI Design
Results
Human Divine gained momentum from launch, converting early visitors into paying customers and establishing a credible digital presence in a competitive niche.
Key Metrics:
- 2,000+ new users in the first months.
- 2m 27s average session duration, signaling high engagement.
- Early sales across personalized reports and readings.
- Top traffic sources: direct visits, referrals, and organic social.
- Global reach: steady traffic from the U.S., Argentina, and Spain.
Client
Date
Timeline
Services
Design | Development | Account
Teams
Design | Development | Account
Tools
Webflow | Figma | Stripe | Canva | InDesign
website
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