Shopify E-commerce

Furry Friends Shop

Furry Friends Shop is a demo e-commerce experience developed to showcase our Shopify capabilities through a fictional pet accessories brand. The project simulates a real-life store environment, highlighting best practices in store setup, design, bundling strategies, and user experience. It’s a vibrant, easy-to-navigate site that demonstrates how we help clients launch powerful and scalable online stores.

Screens of multiple product pages from the Furry Friends e-commerce website displaying various pet products.

Overview

Furry Friends Shop is a demo e-commerce experience developed to showcase our Shopify capabilities through a fictional pet accessories brand. The project simulates a real-life store environment, highlighting best practices in store setup, design, bundling strategies, and user experience. It’s a vibrant, easy-to-navigate site that demonstrates how we help clients launch powerful and scalable online stores.

The challenge

Many businesses struggle with launching and managing an online store that looks great and functions well. Furry Friends Shop, a fictitious pet accessory retailer, wanted a modern, colorful identity, promotional features, and product bundles to attract customers. Our goal was to create a demo that effectively communicates our capabilities and the value we deliver.

Our solution

Brand System & Identity Redesign

We created a new logo and brand identity that reflects Bará’s minimalist, architecture-inspired vision. The symbol — a custom “b” — acts as a framing element and gives the brand a distinct, modular presence. We also introduced a sub-brand, Bará Home, to differentiate the consumer offering from Bará Cementos, and unified both under a clear brand system with tone, color, and typography guidelines.

Website Redesign

We designed and developed a responsive website that clearly separates audiences and streamlines the user experience. The site includes a product catalog with filters, downloadable architectural plans, a project gallery, and a blog — all supported by a digital style guide to ensure visual and functional consistency.

Print & sales materials

To support in-person outreach, we created branded sales tools including business cards for both brands, product catalogs tailored to each audience, and technical sheets for architects — all designed to match the new visual identity and brand tone.

Optimized user experience

The demo emphasizes seamless navigation and user-friendly features, with clear call-to-action buttons that enhance customer satisfaction and drive sales.

Practical presentation tool

The demo serves as an effective client-facing tools to showcase our Shopify expertise and the possibilities for their online stores.

Results

Fully custom Shopify demo store designed to reflect a lively, engaging brand experience.
Includes bundled promotions, featured collections, and discount logic to drive sales.
Organized navigation and clean UX built to reduce friction and increase conversion.
Optimized product pages with clear CTAs and cross-selling opportunities.

Client

Furry Friends Shop (demo project)

Date

2025

Timeline

4 weeks

Services

Shopify Design & Build | UX/UI Design | E-commerce Strategy

Teams

Design | Development | Project Management

Tools

Shopify | Figma

website

View project

Furry Friends Shop

Overview

The challenge