Exploradores del Universo Arcor

Universo Arcor was created to address a specific need: teachers across the country wanted to give their students the opportunity to visit the company’s factories, but distance and logistics often made it impossible. Universo Arcor removed that barrier, bringing the experience of exploring a factory from the inside to any classroom in the country.

Building on this foundation, Arcor wanted to communicate its production processes and brand values to children through an engaging and participatory language. The challenge was twofold: translating complex industrial processes into clear and entertaining experiences for children aged 8 to 12, while also building the game’s visual world by expanding each brand’s existing graphic systems—illustrations and proprietary assets that extend the Arcor universe and help tell the story of how its products are made.

In addition, each experience needed to integrate seamlessly into the existing Universo Arcor ecosystem—with established spaces such as the welcome hall, the food library, and the “Arcor Brain”—while maintaining its visual identity and tone and enabling performance measurement to understand how users engage with the content.