Branding
Tetra Pak Brand Extension
We joined Tetra Pak as an extended creative team, helping client brands build and evolve their own identities around Tetra Pak packaging.
The work spanned brand discovery, packaging design for new and transitioning products, and supporting campaigns for social media and out-of-home. We operated across Latin America in Spanish and Portuguese, serving brands that integrated Tetra Pak packaging into their product lines. Several of the products we designed are on shelves today.
Overview
We joined Tetra Pak as an extended creative team, helping client brands build and evolve their own identities around Tetra Pak packaging.
The work spanned brand discovery, packaging design for new and transitioning products, and supporting campaigns for social media and out-of-home. We operated across Latin America in Spanish and Portuguese, serving brands that integrated Tetra Pak packaging into their product lines. Several of the products we designed are on shelves today.
The challenge
Tetra Pak set out to find a creative partner that could work as an extension of its team. We earned that role through a creative pitch that brought fresh thinking to how client brands could show up on packaging.
The demand came from Tetra Pak's own clients. Brands across the region wanted packaging to launch new products or to move existing ones into Tetra Pak formats, and they looked to Tetra Pak for the design craft to make it happen.
Every project ended at the printing press, which put print production at the center of the work: CMYK color, ink behavior, and press-ready files built to exact specification. Precision carried real weight here, since an error in type or color translated directly into scrapped packaging and lost budget.
The work also ran wide: multiple brands across Latin America, delivered in Spanish and Portuguese, each with its own market and competitive set.
The challenge was to act as a fully embedded creative team for multiple brands across LATAM, taking each from brand discovery to press-ready packaging with the technical precision that print production demands.
Our solution
Brand Discovery That Started With the Business
Packaging Design and Development
Press-Ready Production
Launch Campaigns Across Channels
An Extended Creative Team
Results
- Products designed by our team, on the market today across the region.
- A repeatable brand discovery process for every new client brand.
- Packaging built to press-ready standards, launch after launch.
- Coherent visual language across packaging, social, and out-of-home.
- Coverage in two languages, Spanish and Portuguese.
- A single creative partner for brands throughout Latin America.
Global reach:
steady traffic from the U.S., Argentina, and Spain.
Top traffic sources:
direct visits, referrals, and organic social.
Early sales:
across personalized reports and readings.
2,000+
new users in the first months.
2m 27s
average session duration, signaling high engagement.
Modern and refreshed
visual identity
that reflects the brand’s evolution.
Scalable, self-managed website
enabling full autonomy for content updates.
Optimized navigation
and product catalog
for a clearer user experience.
Consistency across
countries and languages
ensuring a unified global presence.
Clear segmentation
between B2B and B2C audiences.
New visual identity
successfully implemented.
Brand rollout
across website, catalogs, packaging, and social channels.
Positive client feedback
following the relaunch.
10.4% impressions
after redesign.
16.2% increase
in interactions.
Interaction rate rose from 2.6% to 3.18%.
Retailer adoption grew
8.5%
Global reach expanded
12.1%
Featured placements include Best Buy’s in-store PC viewer.
Since 2023
sustained partnership with continuous platform evolution.
9 markets · 6 languages
Localized sites for Mexico, Argentina, Chile, Guatemala, Brazil, United States, Germany, Ukraine & Israel.
Localized experience in each market
Country selection, automatic language detection, and localized URLs to strengthen regional SEO positioning.
Autonomous management and continuous updates
Updated distributor directory and clearer communication of products and services in each market.
Strengthened commercial network and communication
The Iron Glass team manages content, products, and sections in an agile and frequent manner.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
Client
Date
Timeline
Solutions
Branding | Creative Production
Teams
Accounts | Design | Creative Direction
Tools
Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
