Iron Glass
We partnered with Iron Glass as a long-term digital partner to build and evolve the platform supporting its international expansion. Since 2023, we have designed, developed, and maintained their corporate website, which has grown alongside the business and now operates across nine markets with localized content by country and language.
Our work extends beyond the initial launch. We continuously maintain and evolve the platform, adding new markets, content, and integrations while adapting the structure as the operation becomes more complex and expands into new regions.
Overview
We partnered with Iron Glass as a long-term digital partner to build and evolve the platform supporting its international expansion. Since 2023, we have designed, developed, and maintained their corporate website, which has grown alongside the business and now operates across nine markets with localized content by country and language.
Our work extends beyond the initial launch. We continuously maintain and evolve the platform, adding new markets, content, and integrations while adapting the structure as the operation becomes more complex and expands into new regions.
The challenge
Iron Glass needed a platform capable of supporting its growth over time, both technically and in terms of communication. Each stage of expansion introduces new requirements: adding countries, translating content, updating distributor networks, and maintaining a flexible structure capable of supporting operations across multiple, diverse markets.
The platform had to absorb this growth while maintaining performance and quality and remain active market by market. Additionally, the Iron Glass team needed the ability to make frequent updates independently, with technical support available for more complex changes.
Our solution
Long-term strategic partnership
Scalable platform
Multi-market architecture by country
Multilingual system & market selection
Updated distributor network
Multimedia content integration
Continuous content evolution
We supported the client in the ongoing update of the platform, including:
- New sections and product lines
- Content updates
- Translations across all site languages
- Expansion of distributor networks by country
- Updates to institutional information
Results
Global reach:
steady traffic from the U.S., Argentina, and Spain.
Top traffic sources:
direct visits, referrals, and organic social.
Early sales:
across personalized reports and readings.
2,000+
new users in the first months.
2m 27s
average session duration, signaling high engagement.
Fully custom
Shopify store.
Promotions, featured collections, and discounts
to drive sales.
Clean UX
to increase conversion.
Optimized product
pages with clear call to action.
Modern and refreshed
visual identity
that reflects the brand’s evolution.
Scalable, self-managed website
enabling full autonomy for content updates.
Optimized navigation
and product catalog
for a clearer user experience.
Consistency across
countries and languages
ensuring a unified global presence.
Clear segmentation
between B2B and B2C audiences.
New visual identity
successfully implemented.
Brand rollout
across website, catalogs, packaging, and social channels.
Positive client feedback
following the relaunch.
10.4% impressions
after redesign.
16.2% increase
in interactions.
Interaction rate rose from 2.6% to 3.18%.
Retailer adoption grew
8.5%
Global reach expanded
12.1%
Featured placements include Best Buy’s in-store PC viewer.
Since 2023
sustained partnership with continuous platform evolution.
9 markets · 6 languages
Localized sites for Mexico, Argentina, Chile, Guatemala, Brazil, United States, Germany, Ukraine & Israel.
Localized experience in each market
Country selection, automatic language detection, and localized URLs to strengthen regional SEO positioning.
Autonomous management and continuous updates
Updated distributor directory and clearer communication of products and services in each market.
Strengthened commercial network and communication
The Iron Glass team manages content, products, and sections in an agile and frequent manner.
One unified analytics platform combining four datasets.
Custom Power BI dashboard
with various filters.
“Truth of Source”
methodology for data integrity.
Automated insights generation
for common queries.
Fast access to data
for all internal stakeholders.
Client
Date
Timeline
Services
Web Development
Teams
Design | Development | Accounts
Tools
Webflow
Website
