Branding
Branding Bará
Bará is a cement design company founded by architects with a passion for minimalist materials. They craft floor and wall coverings, along with decorative objects. Portinos partnered with them to refresh the brand, modernize its digital presence, and define a clear visual language for both end consumers and the construction industry.
Overview
Bará is a cement design company founded by architects with a passion for minimalist materials. They craft floor and wall coverings, along with decorative objects. Portinos partnered with them to refresh the brand, modernize its digital presence, and define a clear visual language for both end consumers and the construction industry.
The challenge
Bará approached Portinos with the need to elevate their brand as the company prepared to expand into new product lines and markets. Although they had begun developing their brand internally, they lacked a professional identity system and cohesive strategy.
One of their main challenges was how to clearly separate and communicate with two distinct audiences: end consumers interested in decorative home products, and construction professionals seeking technical solutions for large-scale projects. The absence of visual hierarchy, segmentation, and unified messaging risked creating confusion and limiting their growth potential.
To support its vision, Bará required a complete rebranding, including a brand-new logo, identity development, and the creation of a system flexible enough to evolve with its business.
Our solution
Brand System & Identity Redesign
Website Redesign
Print & Sales Materials
Results
Bará’s renewed brand identity now fully reflects its architectural roots and minimalist vision. From strategy to execution, the repositioning aligned every touchpoint with their dual audience — end consumers and the construction sector.
- Clear segmentation between B2B and B2C audiences.
- New visual identity successfully implemented.
- Brand rollout across website, catalogs, packaging, and social channels.
- Positive client feedback following the relaunch.
Global reach:
steady traffic from the U.S., Argentina, and Spain.
Top traffic sources:
direct visits, referrals, and organic social.
Early sales:
across personalized reports and readings.
2,000+
new users in the first months.
2m 27s
average session duration, signaling high engagement.
Modern and refreshed
visual identity
that reflects the brand’s evolution.
Scalable, self-managed website
enabling full autonomy for content updates.
Optimized navigation
and product catalog
for a clearer user experience.
Consistency across
countries and languages
ensuring a unified global presence.
Clear segmentation
between B2B and B2C audiences.
New visual identity
successfully implemented.
Brand rollout
across website, catalogs, packaging, and social channels.
Positive client feedback
following the relaunch.
10.4% impressions
after redesign.
16.2% increase
in interactions.
Interaction rate rose from 2.6% to 3.18%.
Retailer adoption grew
8.5%
Global reach expanded
12.1%
Featured placements include Best Buy’s in-store PC viewer.
Since 2023
sustained partnership with continuous platform evolution.
9 markets · 6 languages
Localized sites for Mexico, Argentina, Chile, Guatemala, Brazil, United States, Germany, Ukraine & Israel.
Localized experience in each market
Country selection, automatic language detection, and localized URLs to strengthen regional SEO positioning.
Autonomous management and continuous updates
Updated distributor directory and clearer communication of products and services in each market.
Strengthened commercial network and communication
The Iron Glass team manages content, products, and sections in an agile and frequent manner.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
Client
Date
Timeline
Solutions
Web Development | Creative Management | Creative Production
Teams
Design | Development | Account
Tools
Adobe XD | Illustrator | InDesign | Photoshop | WordPress
Website
