Branding
Human Divine Project
Human Divine is a coaching brand by Rocío Posadas that blends Human Design with digital commerce. With no prior brand or web presence, Rocío turned to Portinos to create it all — from name and identity to a fully custom e-commerce site. In just 10 weeks, we delivered a polished, intuitive platform that feels personal, powerful, and ready to scale.
Overview
Human Divine is a coaching brand by Rocío Posadas that blends Human Design with digital commerce. With no prior brand or web presence, Rocío turned to Portinos to create it all — from name and identity to a fully custom e-commerce site. In just 10 weeks, we delivered a polished, intuitive platform that feels personal, powerful, and ready to scale.
The challenge
After years leading marketing at Microsoft, Rocío Posadas set out to launch Human Divine, her own Human Design coaching business. Starting from scratch, she needed a full brand identity and an e-commerce website — all within 10 weeks.
Beyond building trust in a competitive and often visually underwhelming niche, the challenge was to create a polished online presence that reflected the spiritual depth of her services, allowed users to easily explore Human Design content, and offered a smooth purchase experience for personalized reports and readings.
Our solution
Brand Strategy & Visual Identity
Custom E-Commerce Experience
Unique Visuals & UX/UI Design
Results
Human Divine gained momentum from launch, converting early visitors into paying customers and establishing a credible digital presence in a competitive niche.
• 2,000+ new users in the first months.
• 2m 27s average session duration, signaling high engagement.
• Early sales across personalized reports and readings.
• Top traffic sources: direct visits, referrals, and organic social.
• Global reach: steady traffic from the U.S., Argentina, and Spain.
Global reach:
steady traffic from the U.S., Argentina, and Spain.
Top traffic sources:
direct visits, referrals, and organic social.
Early sales:
across personalized reports and readings.
2,000+
new users in the first months.
2m 27s
average session duration, signaling high engagement.
Modern and refreshed
visual identity
that reflects the brand’s evolution.
Scalable, self-managed website
enabling full autonomy for content updates.
Optimized navigation
and product catalog
for a clearer user experience.
Consistency across
countries and languages
ensuring a unified global presence.
Clear segmentation
between B2B and B2C audiences.
New visual identity
successfully implemented.
Brand rollout
across website, catalogs, packaging, and social channels.
Positive client feedback
following the relaunch.
10.4% impressions
after redesign.
16.2% increase
in interactions.
Interaction rate rose from 2.6% to 3.18%.
Retailer adoption grew
8.5%
Global reach expanded
12.1%
Featured placements include Best Buy’s in-store PC viewer.
Since 2023
sustained partnership with continuous platform evolution.
9 markets · 6 languages
Localized sites for Mexico, Argentina, Chile, Guatemala, Brazil, United States, Germany, Ukraine & Israel.
Localized experience in each market
Country selection, automatic language detection, and localized URLs to strengthen regional SEO positioning.
Autonomous management and continuous updates
Updated distributor directory and clearer communication of products and services in each market.
Strengthened commercial network and communication
The Iron Glass team manages content, products, and sections in an agile and frequent manner.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
Client
Date
Timeline
Solutions
Branding | Web Development | Creative Production
Teams
Design | Development | Account
Tools
Webflow | Figma | Stripe | Canva | InDesign
Website
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Human Design Specialist & Energy Coaching
