Web Development
Globalsat Group
We worked with Globalsat Group on a complete renewal of their visual identity and the evolution of their corporate digital ecosystem.
The project included a comprehensive rebranding, a new brandbook, communication templates for internal use and social media, and a corporate website available in three languages.
Additionally, we designed the logo for their 25th anniversary and developed a new About Us section, consolidating the company's history, culture, and regional presence.
Overview
We worked with Globalsat Group on a complete renewal of their visual identity and the evolution of their corporate digital ecosystem.
The project included a comprehensive rebranding, a new brandbook, communication templates for internal use and social media, and a corporate website available in three languages.
Additionally, we designed the logo for their 25th anniversary and developed a new About Us section, consolidating the company's history, culture, and regional presence.
The challenge
Globalsat’s visual identity and corporate website no longer reflected the company’s evolution, growth, and current operational complexity.
Their digital ecosystem required a significant update to support an increasingly large regional operation, with presence across multiple countries, diverse solutions, and multiple audiences — while also communicating the solidity and scale of the consortium in a consistent way.
Although each country operates with its own website — which is key to maintaining a local connection with each market — the corporate platform needed modernization to better structure the group’s narrative, update the solutions catalog, and reinforce a unified identity at both regional and international levels.
Additionally, the existing website — originally developed in 2016 — was not prepared for integrated multilingual management nor for agile and autonomous administration by the internal team.
The challenge was to update the brand and the corporate digital experience, transforming the website into a modern, self-managed, scalable, and consistent platform capable of supporting Globalsat’s growth strategy across all the markets where it operates.
Our solution
Rebranding & Visual Identity
Multi-Site Web Architecture
Multilingual Website
New “About Us” Section
25th Anniversary Logo
News Section with CMS
Self-Managed Website + Training
Results
- Sitio institucional como plataforma corporativa que unifica la narrativa del grupo.
- Identidad visual renovada, moderna y consistente.
- Catálogo optimizado y navegación másclara. Autonomía total para actualizarcontenidos.
- Mayor cohesión entre países eidiomas.
- Experiencia digital alineada a estándares actuales y preparada para escalar.
- Comunicación fortalecida (brandbook + templates) para acompañar la continuidad operativa de industrias críticas.
Global reach:
steady traffic from the U.S., Argentina, and Spain.
Top traffic sources:
direct visits, referrals, and organic social.
Early sales:
across personalized reports and readings.
2,000+
new users in the first months.
2m 27s
average session duration, signaling high engagement.
Modern and refreshed
visual identity
that reflects the brand’s evolution.
Scalable, self-managed website
enabling full autonomy for content updates.
Optimized navigation
and product catalog
for a clearer user experience.
Consistency across
countries and languages
ensuring a unified global presence.
Clear segmentation
between B2B and B2C audiences.
New visual identity
successfully implemented.
Brand rollout
across website, catalogs, packaging, and social channels.
Positive client feedback
following the relaunch.
10.4% impressions
after redesign.
16.2% increase
in interactions.
Interaction rate rose from 2.6% to 3.18%.
Retailer adoption grew
8.5%
Global reach expanded
12.1%
Featured placements include Best Buy’s in-store PC viewer.
Since 2023
sustained partnership with continuous platform evolution.
9 markets · 6 languages
Localized sites for Mexico, Argentina, Chile, Guatemala, Brazil, United States, Germany, Ukraine & Israel.
Localized experience in each market
Country selection, automatic language detection, and localized URLs to strengthen regional SEO positioning.
Autonomous management and continuous updates
Updated distributor directory and clearer communication of products and services in each market.
Strengthened commercial network and communication
The Iron Glass team manages content, products, and sections in an agile and frequent manner.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
LATAM
Brands served across the region from Tetra Pak's São Paulo hub.
2 languages
Spanish and Portuguese on every deliverable.
On shelf today
Several of the products we designed remain in market.
Discovery to press
End-to-end ownership, from brand discovery to final files.
Extended team
Accounts, multiple designers, and a creative director as one embedded unit.
Print with zero margin
Files prepared to specification to protect every run.
Client
Date
Timeline
Solutions
Web Development | Branding | Creative Production
Teams
Design | Development | Accounts
Tools
Webflow | Adobe Illustrator | Adobe Photoshop | Weglot
Website
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VP Marketing of Globalsat Group
